Photo : ECI

New Delhi, Mar 21 : The Election Commission Thursday directed the Centre to “immediately halt” sending bulk WhatsApp messages under the “Viksit Bharat Sampark” to highlight the government’s initiatives.

The Commission issued the direction to the Ministry of Electronics and Information Technology after it received complaints about the matter.

“The move is a part of a series of decisions taken by the Commission to ensure a level-playing field,” the Commission said. It has also sought a compliance report on the matter from the ministry.

The poll authority had received several complaints that such messages highlighting the government’s initiatives were still being delivered on citizens’ phones despite the announcement of the General Elections 2024 and the MCC coming into force.