STAFF REPORTER
SHILLONG:
The Department of Economics, Commerce, and Management, Martin Luther Christian University organised its 1st National Conference on the “The Rise of Digitization in
Business/Organizations- a Boon or a Bane”, March 3 and 4 through a blended
mode of both online and offline participation. It was organised as part of the
the university’s continued celebration and commemoration of the 75th year of India’s Independence and 50th Statehood of Meghalaya.
Over the two days event, deep insights, perspectives, and reservations on the theme were put forth and discussed by the speakers and paper presenters. The inaugural day saw presentations from keynote speakers and guest speakers such as S Victor Anandkumar, Professor, Department of Management Studies, Pondicherry University, who
spoke on the application of artificial intelligence in marketing and provided an analysis of the risk and rewards of digitisation in businesses and organisations.
Wandinecia Tariang, Assistant Professor, Department of Economics, NEHU, presented
on digitization and its impact on the economy. Tariang discussed the digital revolution
that started in 1960 with the introduction of the PC and the internet. She also pointed out that intense digitisation has changed the way of life, work and relate to one another and it has also changed human development itself.
Sunildro L S Akoijam, Assistant Professor, Department of Management Studies, NEHU
Tura campus, elaborated on the stages of digitisation and stressed that it is becoming
crucial for organisations in order to survive, remain relevant and to win competitive advantage.
Gavin Shullai, Programme Manager 1917iTeams, Government of Meghalaya, shared about how digitisation in agriculture has created new possibilities. He cited few examples such as the use of drones and cameras that can capture areas suitable for plantation, measure PH level, humidity, soil nutrients, deploy fertilisers and organic manure.
The conference was also attended by Glenn C Kharkongor, Chancellor MLCU; Prof.
T K Kharbamon, Vice Chancellor MLCU; Iwamon W J Laloo, Registrar MLCU;
Deans and heads of the various departments and students of the university.