Instagram has transformed the way people use their phones and internet, making it more visual, authentic, and community-oriented. It also has had a significant impact on the way people use social media.
Visual Storytelling
Instagram has made visual storytelling a crucial aspect of social media. Users can share their daily lives through a series of pictures and videos that tell a story.
Instagram has also introduced features like Stories, Reels, and IGTV, which allows users to create and share content in a way they want to. The ‘insta grid’ is the gen Z lingo, and a good insta grid reflects on the artistic personality of the person.
Influencer Marketing
Instagram has made it easier for people to become influencers and monetize their social media presence. Brands can now partner with influencers to promote their products or services to a large and engaged audience. Especially during the pandemic, a lot of youngsters started using the platform to promote their small businesses.
Community Building
Instagram has created a platform for users to build communities around shared interests and passions. Users can now connect with others who share similar hobbies, lifestyles, or beliefs, and engage with them through likes, comments, and direct messages.
Networking and Career Opportunities
For Gen Z, Instagram can also be a valuable tool for networking and building a personal brand. The platform allows users to showcase their skills and interests, connect with potential employers or clients, and even start their own businesses.
Social Comparison
Instagram has also been criticized for contributing to social comparison and negative body image. The platform’s focus on aesthetics and perfectionism can lead to feelings of inadequacy or insecurity among users. But if you see the other way round, it also gives people reality checks that they are not alone.